Legal

Privacy Policy

Last updated: April 11, 2026

Dawnwell LLC (“Dawnwell,” “we,” “us,” or “our”) takes your privacy seriously and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit dawnwell.co and use our services.

Information We Collect

Personal information you provide. When you sign up for our email list, place an order, create an account, or contact us, you may give us your name, email address, shipping address, billing address, phone number, and payment information.

Automatically collected information. When you visit our website, we automatically collect certain information about your device and browsing activity, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. This is collected through cookies, web beacons, and similar tracking technologies.

Order information. When you make a purchase, we collect information about the transaction including the products, purchase price, shipping details, and payment method. Payment processing is handled by a third-party payment processor. We do not store your full credit card number on our servers.

How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders, including shipping and handling returns
  • Send you order confirmations, shipping updates, and customer service messages
  • Send marketing emails if you've opted in, including product launches, promotions, and newsletter content
  • Improve the website, our products, and the experience of using them
  • Analyze website traffic and usage patterns
  • Prevent fraudulent transactions and protect against illegal activity
  • Comply with legal obligations

Email Communications (Klaviyo)

We use Klaviyo, a third-party email marketing platform, to manage our email communications. When you subscribe, your email address and associated data (such as sign-up source and engagement history) are stored in Klaviyo's systems.

You can unsubscribe from our marketing emails at any time using the “unsubscribe” link in every email. Transactional emails related to your orders (such as order confirmations and shipping notifications) may still be sent even after unsubscribing from marketing emails.

Klaviyo's privacy policy is at klaviyo.com/legal/privacy. Worth a read if you want to know how they handle your data.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve your browsing experience, analyze site traffic, and understand where visitors come from. Cookies are small data files stored on your device when you visit a website.

Essential cookies are required for the site to work properly, including session management and cart functionality.

Analytics cookies tell us how visitors use the site. We use Google Analytics to collect anonymized usage data. You can opt out by installing the Google Analytics Opt-out Browser Add-on.

Most browsers let you manage cookie preferences in their settings. Disabling certain cookies may affect how the site works.

Sharing Your Information

We do not sell your personal information. We may share it with third-party service providers who help us run the business, including payment processors, shipping carriers, email marketing (Klaviyo), analytics (Google Analytics), and hosting (Vercel). These providers are contractually bound to keep your information confidential and use it only for the purposes we specify.

We may also disclose your information if required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

Your Rights

Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, delete, or port your data, and the right to opt out of certain data processing activities.

If you're a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion of your personal information, and the right to opt out of the sale of your personal information. As noted above, we do not sell personal information.

To exercise any of these rights, email us at [email protected]. We will respond within 30 days.

Data Security

We use reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. The site uses SSL/TLS encryption for data in transit. That said, no transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

Children's Privacy

Our website and products are not intended for children under 18. We do not knowingly collect personal information from children. If we learn we have collected personal information from a child under 18, we will take steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we'll update the “Last updated” date at the top of this page. It's worth checking back now and then. Continued use of the site after changes means you accept the updated policy.

Contact Us

Questions or concerns about this policy or how we handle your data? Contact us:

Dawnwell LLC

Email: [email protected]

General: [email protected]