Privacy Policy

Personal information you provide. When you sign up for our email list, place an order, create an account, or contact us, you may provide your name, email address, shipping address, billing address, phone number, and payment information.

Automatically collected information. When you visit our website, we automatically collect certain information about your device and browsing activity, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. This information is collected through cookies, web beacons, and similar tracking technologies.

Order information. When you make a purchase, we collect information about the transaction including the products purchased, purchase price, shipping details, and payment method. Payment processing is handled by our third-party payment processor; we do not store your full credit card number on our servers.

We use the information we collect to:

• ●Process and fulfill your orders, including shipping and handling returns
• ●Send you order confirmations, shipping updates, and customer service communications
• ●Send marketing emails if you have opted in, including product launches, promotions, and newsletter content
• ●Improve our website, products, and customer experience
• ●Analyze website traffic and usage patterns
• ●Prevent fraudulent transactions and protect against illegal activity
• ●Comply with legal obligations

We use Klaviyo, a third-party email marketing platform, to manage our email communications. When you subscribe to our email list, your email address and associated data (such as sign-up source and engagement history) are stored in Klaviyo's systems.

You can unsubscribe from our marketing emails at any time by clicking the “unsubscribe” link included in every email. Transactional emails related to your orders (such as order confirmations and shipping notifications) may still be sent even after unsubscribing from marketing emails.

Klaviyo's privacy policy can be found at klaviyo.com/legal/privacy. We encourage you to review it to understand how they handle your data.

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors come from. Cookies are small data files stored on your device when you visit a website.

Essential cookies are required for the website to function properly, including session management and shopping cart functionality.

Analytics cookies help us understand how visitors use our website. We use Google Analytics to collect anonymized usage data. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Most browsers allow you to manage cookie preferences through their settings. Disabling certain cookies may affect the functionality of our website.

We do not sell your personal information. We may share your information with third-party service providers who assist us in operating our business, including payment processors, shipping carriers, email marketing platforms (Klaviyo), analytics providers (Google Analytics), and hosting services (Vercel). These providers are bound by contractual obligations to keep your information confidential and use it only for the purposes we specify.

We may also disclose your information if required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, delete, or port your data, and the right to opt out of certain data processing activities.

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion of your personal information, and the right to opt out of the sale of your personal information. As stated above, we do not sell personal information.

To exercise any of these rights, please contact us at founder@dawnwell.co. We will respond to your request within 30 days.

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. Our website uses SSL/TLS encryption to protect data in transit. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Our website and products are not intended for children under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information.

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.